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MEDIA TRAINING

FOCUS on ensuring your business is prepared to face media head-on

FAR PR offers an exclusive media training course for its clients. Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, it's safe to say you'll need media training before you go in front of a camera or recorder.


Media training is more important now than ever. In an era in which virtually everyone is collecting information and telling stories in traditional news media and social media, your organization's success depends on skilled spokespersons.


Media training for your spokespersons can ensure they are always camera-ready. Our media training workshops can be structured as brief one-on-one sessions to help C-level executives practice, small group half-day or full-day sessions, and classroom sessions.


We break each PR media training workshop into three parts:


FUNDAMENTALS OF MEDIA

Covering the basic rules of engagement between spokesperson and journalist. We also show the power of nonverbal communications


MESSAGE DELIVERY

We tap into the heart of your brand and what the spokesperson is passionate about, so messages are communicated with excitement and authenticity.


STAYING ON TOPIC

We provide tips and techniques so your spokespeople can tactfully move from topics they don't want to focus on back to their "happy place" without coming across as evasive.