FAR FOCUS FRAMEWORK™
A Strategic Communications System by FAR Public Relations
F – Foundation
Laying the groundwork for success
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Clarify your brand identity and purpose
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Define measurable PR goals
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Identify target audiences and key messages
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Conduct media landscape and competitor audit
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Develop crisis response preparedness (if needed)
A - Amplify
Crafting your story and increasing visibility
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Build a custom media list aligned with goals
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Craft pitch angles and press materials (press releases, media kits, etc.)
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Identify storytelling opportunities across owned, earned, and shared channels
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Train key spokespersons for interviews (media training)
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Optimize timing with seasonal trends and observances
R - Reach
Executing with precision and expanding impact
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Launch targeted media outreach and follow-ups
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Secure and manage media placements
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Leverage wins on social and digital platforms
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Measure engagement, media value, and campaign outcomes
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Refine strategy based on results and audience response